Case Study

Starting in 2008 Jay-Z founded Roc Nation, a multi- million dollar company to sign new or established artists. The full service entertainment company houses a record label in which they search for talent agencies, touring and concert production companies, music, film and sports players. Roc Nation uses media outlets to reach out to their fans and let them know when and where their events are taking place. With social media platforms like twitter, facebook, and instagram they can promote their events to the public.

Case Study

Latest Roc Nation News

  • Jay-Z will reopen New York’s Webster Hall with a B-Sides 2 show on April 26.

Introduction

Starting in 2008 Jay-Z founded Roc Nation, a multi- million dollar company to sign new or established artists. The full service entertainment company houses a record label in which they search for talent agencies, touring and concert production companies, music, film and sports players. Roc Nation uses media outlets to reach out to their fans and let them know when and where their events are taking place. With social media platforms like twitter, facebook, and instagram they can promote their events to the public. Their client list includes some of the world’s most recognizable names: from Rihanna, Shakira, J. Cole, and Big Sean to Yoenis Cespedes, Kevin Durant, and Robinson Cano just to name a few.

Social Media Platforms:

Roc Nation uses four social media platforms they work with. Facebook, Twitter, Instagram and lastly Snapchat. While other brands may try to lure you into a specific product they want you to purchase Roc Nation doesn’t. Roc nation does not use long unnecessary marketing strategies to try to rack up consumer interest because they are a highly trusted corporation. They instead use the facebook pages, Instagram posts, and twitter treads to release announcements about when their clients will be performing at events or dropping music. They recently associated themselves up with snapchat launching their first mobile device platform to date. Since Roc Nation is more than just a record label they promote products as well as their artists. Roc Nation uses their social media platforms to advertise apparel, new technology and their signed players from a side sports management branch of the company called Roc Nation Sports. Below you will find a couple of examples from the page.

https://www.facebook.com/RocNation/

A recent blogging company called Sports Agent Blog has an entire thread designed and laid out for Roc Nation. The company blog contains information about the latest athletes signing with the brand to the latest up to date business inquiries and brand expansion. They even thought to bring in a social media thread from twitter for the latest tweets and gossip about the company.

http://sportsagentblog.com/tag/roc-nation-sports/page/2/

Roc Nation’s one to watch blog is another thread that contains the most recent information about the company. They give you access to insider interviews with some of Roc Nation’s best and brightest clients and a song list of Roc Nation clients hottest hits up to date.

https://www.onestowatch.com/blog/tag/roc-nation

Sometimes the best way to recognize a company as a whole is to resort to social media threads where you can hear what the small people who deal with companies everyday have a chance to voice their opinion about who the brand is entirely. Just below are a couple tweets I have found.

https://twitter.com/search?q=%23RocNation&src=typd
The link provides where I got all my tweets from.

There has been debate over the years if Jay-Z is a trustworthy role model for your children and because of his music and lyrics some people try to tear him down for building his company because of his alleged past. His mother was a crackhead and he didn’t have a father figure to look after him. These two links provide reasoning to why he has been an inspirational figure throughout the rap industry and why he is so well respected in his community.


21 Savage an Atlanta Born rapper was arrested for not having legal citizenship in the United States that was completely fabricated by the news and media outlets as a way to get the rapper thrown behind bars. Jay- Z hired an attorney for the rapper who is currently not even signed to Roc Nation and called the incident “An absolute travesty.” His US Visa Petition has been pending for four years. They detained him and labeled him as a convict criminal. The only other criminal history he had was a marijuana charge that sealed and released from his record. Jay- Z went out of his way when he didn’t need to when this man is labeled as a drug dealer and non law abiding citizen in the media.

Another instance is Lil Uzi Vert who retired from his rap career because of possible conflicts with his record label saying they were trying to get him to release music when he wasn’t ready to release it and then getting backfired by the media saying he doesn’t want to make music anymore which was completely false according to him. Jay Z approached the situation as a way to develop his relationship with the rapper even more and sign the rapper under his own terms instead of his.

Conclusion

The goal to Roc Nations Media pages have not only been to promote their products and label their talent as the best in the world but to make sure that everyone that joins the brand knows that they are joining something bigger than themselves. When you join Roc Nation you our joining a company that wants to see you succeed and grow and they will help you pursue your goals instead of you pursuing theirs. The social media platforms are just a small part of what they want you to know about them. They promote their athletes and artists how they would want themselves to be promoted and they understand each client has different needs and essential qualities they want people to feel from the music or performance they give. The brands social media acts as a way to inspire that person to keep doing the things they love because they know they have a company behind them that supports their work of art they have been in love with since way before they ever got record label attention.