Case Study

Starting in 2008 Jay-Z founded Roc Nation, a multi- million dollar company to sign new or established artists. The full service entertainment company houses a record label in which they search for talent agencies, touring and concert production companies, music, film and sports players. Roc Nation uses media outlets to reach out to their fans and let them know when and where their events are taking place. With social media platforms like twitter, facebook, and instagram they can promote their events to the public.